Unfortunately, we live in a world where everything is measured via statistics, analytics, and numbers. What happens when organisations and brands are doing great analytics wise but their brand isn’t the best…

The tricky things for some organisations are trying to be taken seriously within esports, whilst moving forward and…

When you first start streaming, it’s a wild fun thing to do. It takes a lot of time and playing games whilst interacting with anyone who happens to come by your chat is one of the best feelings around. The coincidental timing of this article is perfect considering the drama…

Within content creation, media and marketing macro and micro-content are vitally important, but what exactly are they?

What is Macro content?

Macro content is the main, longer content. For example, a Twitch streamers Macro content would be the long 4–6-hour stream. Macro content is a high-quality mass product. It’s the major content that provides…

Imagine a world where everything and everyone was online. You weren’t able to visit family and friends, you had to work/attend classes online as well as trying to establish and grow brands. The reality is — that world is here. It’s 2020 and as a professional working in Social Media…

Mikey

Social Media Manager currently working with Bury AFC and freelancing with different esports organisations.

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